Corporate Newsletter Design

Project Brief
Massy Wood Group was established in 2003, and is a joint partnership company with the Energy division of Massy Limited, Trinidad & Tobago’s largest conglomerate and Wood Group Production Services Network (WGPSN), a division of Wood Group – a leading, global independent services provider for the oil & gas and power generation markets.
The client wanted to broaden public awareness of their company and its role in the oil and gas industry. Marketing strategies included a corporate magazine that would serve to introduce the company, its employees, and its corporate and community initiatives. They already had a name for the publication “Spotlite”, and a rough content draft.
Creative Process
The creative process began with a masthead design. The client wanted to use the company colors of blue and red throughout the publication. The final masthead featured the company logos, and a graphic representation of the publication’s name. A clean design layout was kept consistent throughout the 24 page publication, using color-blocked headers and a two-column spread, with pull-out quotes and large images for emphasis.
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